Bollywood movies go mobile

MUMBAI: Roamware and Hungama Mobile have joined GSM Association (GSMA) to announce the launch of a 'Mobile Bollywood Initiative' to create short movies tailored for mobile devices, taking the world's largest film industry onto mobile devices all over the globe.

Hungama Mobile and Roamware along with GSMA have teamed up with Bollywood filmmaker, Sanjay Gupta, to premiere three Bollywood short movies for the mobile medium. These films will be premiered at the GSMA's 3GSM World Congress in Barcelona, which runs from the 12th to 15th of February 2007.

"We are excited by Roamware and Hungama Mobiles’s commitment to bring

the spectacle of Bollywood to mobile phones - the fourth screen - at the world's most important mobile industry gathering," said Craig Ehrlich, chairman of the GSM Association. "The Sundance and Bollywood communities represent some of the most creative, vibrant and diverse talent in the movie world, and we are delighted to be able to showcase these extraordinary films in Barcelona. In doing so, we hope to catalyze a truly compelling mobile entertainment experience for mobile users globally."

The GSMA is the global trade association representing 700 GSM mobile phone operators across 217 countries of the world. In addition, more than 180 manufacturers and suppliers support the Association's initiatives as key partners. The primary goals of the GSMA is to ensure mobile phones and wireless services work globally and are easily accessible, enhancing their value to individual customers and national economies, while creating new business opportunities for operators and their suppliers.

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