Bodhtree taps new markets in healthcare IT

HYDERABAD, INDIA: Bodhtree Consulting Ltd, an IT services innovator, data management and integration company, today announced its entry into the Middle East and North African (MENA) healthcare market to expand its global data cleansing services business.

The Middle East healthcare sector is estimated to be worth US$60 billion by 2025 as the need for investment in facilities and services is growing at a rapid pace, said a press release.

Making the announcement, Sanjiv Gupta, chairman of Bodhtree Consulting said, with its population aspiring to have access to quality healthcare, MENA is a very exciting market for the company.

“We are committed to establish our Midas solution in the region. Our target is to emerge as a global healthcare data cleansing service provider. Midas adoptions in global regions like APAC, the US and in Europe have been encouraging and we hope to consolidate this growth with addition of these new markets,” he said.

He added that Midas offers data cleansing, standardization, categorization of healthcare data and has a brand presence across the globe and its specialized portfolio of healthcare services like contract management system, spend management, revenue management and data integration and data analytics would reach out to healthcare organizations in MENA region.

Bodhtree said it currently provides services to over 300 clients that represent major clients from healthcare and lifesciences. Midas is deployed by many Fortune 250 and Forbes 200 clients for their data management services, spend management services and business intelligence solutions.

“There is growing need for best-in-class data cleansing and healthcare services in MENA region. We are confident our success rate of Midas deployment in other countries will help us grow our business in the region and address these markets requirement of constant optimization attention and innovation successfully,” head of SOA-DW of Bodhtree, Raghavan VSR Madabhushi said.