Bodhtree releases MIDAS on Salesforce

HYDERABAD, INDIA: Consulting and technology service provider Bodhtree Consulting today announced availability of its new, customizable solution, MIDAS (Multi Industry Data Anomaly Solution), on Salesforce.com AppExchange.

Bodhtree said the new solution provides Salesforce customers significant cost benefits and solve their data integration challenges in any environment effortlessly. This relationship will also help Bodhtree tap over 60,000 potential Salesforce.com customers in the US, MENA and Asia Pacific region and rapidly expand MIDAS customer base, said a press release.

According to Bodhtree, more than 40 companies are relying on MIDAS globally to solve their Data Integration (DI) and cleansing complexities. With MIDAS Salesforce AppExchange listing customers can now integrate Salesforce CRM and On-Premise ERP applications such as SAP, Oracle and rest of Enterprise applications.

It will also help data integration and data anomaly problems by removing the noise data among Salesforce objects such as contacts, leads, prospects, in CRM databases, said the company.

Making the announcement Sanjiv Gupta, chairman, Bodhtree said there is an increasing demand in the new and emerging markets for data integration solution with more customizable features and support for integration with other applications.

“MIDAS is targeted to address this demand. It is flexible, easily customizable and designed to bring substantial cost benefits to Salesforce and other user community. It will also enable us to demonstrate our Salesforce success story in the areas of application integration, data quality and data cleansing between Salesforce CRM and On-Premise applications,” he added.

Raghavan VSR Madabhushi, vice president at Bodhtree Consulting said. “It is a win-win relationship for MIDAS and Salesforce, Customers now need not be concerned with data security in data and application integration challenges anymore as MIDAS enables a secured integration engine for Salesforce CRM applications users effortlessly.”

MIDAS offers multiple user options for customers such as Integration as service SaaS, on premise and as turn-key solutions.