Bluetooth growth beginning to reach maturity

SCOTTSDALE, USA: Bluetooth seems to have reached a maturation period with growth rates that, while strong, do not match the growth of the recent past, reports In-Stat.

The Bluetooth chip market should benefit as new standards, such as Low-energy and High-speed Bluetooth, are expected to be introduced into devices beginning in late 2009, and in volumes beginning in 2010, it says.

“These new silicon products will spur additional growth in Bluetooth-enabled product shipments, and High-speed Bluetooth ASPs will help to keep revenues strong as other Bluetooth ASPs continue to decline,” says Brian O’Rourke, In-Stat analyst. “Current market growth for Bluetooth devices is primarily attributed to sales growth in mobile phones, which is the top market for Bluetooth silicon shipments.”

Recent research by In-Stat found that:

* Growth of Bluetooth-enabled device shipments will increase by 26 percent in 2008.

* Silicon manufacturers are continuing to roll out integrated radio chips with Bluetooth, Wi-Fi, GPS, and FM.

* Sales of mono headsets, another high-volume application for Bluetooth, will continue to grow, particularly as regulations surrounding mobile phone usage while driving continue to be made standard in many states.