Blue Star launches mobile soln for Travel sector

MUMBAI, INDIA: Blue Star Infotech, a provider in technology-based services, today announced the a suite of Mobile Enablement Solution frameworks for the Travel andHospitality industry.

The Mobile Enablement Solution Framework, allows travel companies to quickly deploy applications on the mobile platform. The framework encapsulates application work-flows, navigation control and multiple re-usable components. The framework also contains extensive set of layout templates adhering to usability standards and guidelines stipulated by leading mobile platforms, which helps in developing rich user interfaces.

The framework is flexible and scalable to support multiple industry standard protocols for consuming web services like SOAP, REST, JSON and extensible for supporting other protocols. The framework can easily integrate with the travel enterprise backend systems like PMS, GDS, CMS and mapping services like Google Maps, said a press release.

According to Suresh Iyer, vice president - Marketing, Blue Star Infotech, “Travel & Hospitality players are constantly innovating and finding new ways of providing superlative customer experiences – both at the sales side as well as fulfilment side.”

“The proliferation of smart phones has created a platform that can be easily leveraged for both purposes. BSI’s framework enables travel companies to rapidly enable the mobile channel,” he added.

To realize the full potential of this framework, Blue Star Infotech has also developed a methodology which assists accelerated development and deployment of mobile application around this framework. The framework and associated methodology provides savings of over 30 per cent in deployment costs, said the release.