Blue Coat invests $1 mn in channel incentives

MUMBAI, INDIA:Blue Coat Systems announced that it is investing $1 million in a global channel rewards program that involves Authorized, Premier and Elite resellers to engage customers in evaluations of Blue Coat ProxySG appliances and demonstrate the benefits of accelerating internal, external and real-time applications.

The program also offers incremental incentives to these channel partners for product evaluations that result in the sale of the Blue Coat WAN optimization solution.

Blue Coat also introduced a software upgrade for its ProxySG WAN optimization solution that simplifies deployment and enables partners to demonstrate immediate customer benefits through improved application performance.

The upgrade features a configuration wizard and auto-detection of network parameters that reduce configuration times to as little as one minute.

“The $1 million incentive program enables our partners to demonstrate the immediate time-to-value and fosters the consultative relationships required to help customers align their network investments with business requirements,” said Kirsten McCrabb, VP— Worldwide Channel and Field Marketing, Blue Coat Systems.

In addition to the rewards program, the Blue Coat Channel Advantage program provides partners with the tools they need to become trusted advisors to their customers.

For example, the BlueBox Equipment Program offers channel partners the opportunity to purchase customer evaluation equipment at discounted prices.

The Blue Coat Online Learning Lab and BlueSource partner portal provide the training and technical and marketing resources that enable channel partners to successfully sell the Blue Coat Application Delivery Network infrastructure. Additionally, the BlueTouch Support Partner program provides a value-added service that enables Blue Coat channel partners to work closely with customers on level 1 and 2 support issues.