BlackBerry tries to retain its market with new 4G Leap

BARCELONA, SPAIN: BlackBerry Limited introduced the new BlackBerry Leap for 4G LTE networks which is an affordable all-touch smartphone that is built for career builders and companies who value security and privacy. The smartphone includes a five-inch HD display, BlackBerry’s latest operating system.

Top features of BlackBerry Leap that drive security, productivity, communications and collaboration include:

It is equipped with support for encryption, plus built-in malware protection and back-up, wipe and restore. All to give you control and help secure your data.

With up to 25 hours of heavy use, the BlackBerry Leap will power through even your most demanding day. The 2800 mAh battery and optimization of power consumption in BlackBerry 10 gives users more than a full day of productive usage.

BlackBerry Leap comes preloaded with the new BlackBerry 10.3.1 operating system, offering a fresh look that incorporates updated icons and an instant action bar so that users’ most commonly accessed functions are in the center of their screen.

Additional features include:

o BlackBerry Blend – BlackBerry Blend brings messaging and content that is on your BlackBerry smartphone to your computer and tablet. Get instant message notifications, read and respond to your work and personal email, BBM or text messages, and access your documents, calendar, contacts and media in real time on whatever device you are on, powered by your BlackBerry. BlackBerry Blend works across desktop operating systems, including Mac OS X 10.7 +, Windows 7+ and Android tablets running Android 4.4+ via cellular, USB or Wi-Fi connections.

o BlackBerry Assistant – The BlackBerry Assistant is BlackBerry’s first digital assistant and can be used with voice and text commands to help users manage work and personal email, contacts, calendar and other native BlackBerry 10 applications. It’s the only smartphone assistant on the market today that can access both personal and work content in your work perimeter.

o Dual app storefronts preloaded for access to a huge selection of apps for work and play:

- BlackBerry World – BlackBerry World offers essential business and productivity apps for professionals looking to drive efficient communications and collaboration including Box, Evernote, Cisco WebEx Meetings and Documents to Go.