Billeo launches new solution for Facebook, Twitter

SANTA CLARA, USA: Billeo, Inc., mobile transactions solution provider, today announced it has launched a new product purchase solution for the Facebook fan pages and Twitter feeds of some of the sports world's biggest teams.

Enriching the fan experience while driving new sales is the primary objective of these teams' social media. This new solution takes the fan page to the next level by bringing special merchandise offers directly to the site, giving teams an easy way to drive impulse buys.

Utilizing the combination of Billeo's XpressBuy checkout service and its social media promotion toolkit, team fan pages can now provide a whole new level of fan interaction. Context-relevant promotions for team merchandise can be directly posted on their Facebook page through 'XpressBuy' links placed within regular social media posts.

Using the team's existing ecommerce environment and Billeo's promotion toolkit, the team's social media director can quickly access their entire merchandise catalog for social media promotions, creating instant coupons and buying opportunities within social conversations.

One team's social media director said, "the hat was on sale with the same deal for two months during the Christmas season and we sold 10 units. When we posted with Billeo's XpressBuy, within hours we sold five times that amount, our entire inventory."

"The context rich setting of social conversations are ideal for promoting personalized offers, said Murali Subbarao, founder and president of Billeo, Inc. "With our first-in-the industry Facebook fan page commerce solution, we're truly changing the game here by leveraging social media engagement to convert conversations to commerce, transforming cost centers into revenue centers."

The architecture behind this instant product purchase capability is a powerful cloud solution that closes the gap between user interest and actual engagement with the site, ultimately resulting in merchandise purchases directly through the Facebook page or Twitter feed.