BIG TV to kick start advertising campaign

MUMBAI, INDIA: Big TV, Reliance Communication's DTH service, is all set to kick start a two month long advertising 360 degree integrated campaign. The new campaign will deliver the value benefits a customer can derive through Reliance BIG TV and its entertainment niche, focusing on the brand’s larger than life canvas.

For the campaign, Big TV has engaged Corcoise Production which is headed by Prasoon Pandey while TVCs will be directed by Prashant Issar. A team from Leo Burnett led by Nilesh Tivary and KV Shridhar will lead the multi-crore campaign, which will be launched across the country covering electronic media, print, over 30 FM radio channels, OOH media, over 800 online portals and a host of social media. The advertising campaign will cover all the genres on a pan-India level with 1500 GRPs and over 10,000 radio spots.