Big data fuels subscriber data management spending

By : |May 9, 2013 0

BANGALORE, INDIA: The global subscriber data management (SDM) market, including software and services for mobile and fixed-line networks, grew 45 per cent in 2012 to $792 million.

Operators are increasingly looking to take on the role of a trusted identity provider, handling authentication and authorization transactions between customers and third parties such as retailers, banks, and over-the-top providers, as per market research firm Infonetics Research released excerpts from its latest Subscriber Data Management Software and Services market size and forecast report, which tracks subscriber data management (SDM) software and services for mobile and fixed-line networks.

“As the ‘big data’ trend continues to influence the telecom sector, operators are becoming more aggressive with their subscriber data management strategies, including expanding beyond the network to incorporate data sources such as OSS, billing, and customer care,” notes Shira Levine, directing analyst for service enablement and subscriber intelligence at Infonetics Research.

“This is driving demand for solutions that enable better consolidation of subscriber data and spurring interest in the tight integration between SDM and policy, allowing operators to close the loop and make more focused and targeted policy decisions,” Levine adds.

Though slow to achieve widespread traction, the 3GPP’s UDC (user data convergence) standard is gaining momentum in developed markets. Oracle’s acquisition of Tekelec strengthens its position in the SDM space by providing database and analytics technology as well as network and IT data sources, it adds.

As analytics become a key part of operators’ SDM strategies, those SDM suppliers with strong analytics capabilities will assume a leadership role

No Comments so fars

Jump into a conversation

No Comments Yet!

You can be the one to start a conversation.