Big data start-up bets on consumerization of technology

MUMBAI, INDIA: Pune-based cloud, big data and analytics start-up CloudMoyo is betting on new trends such as consumerization of technology and digital to drive its India story.

With offerings in big data analytics and cloud, the company is enabling customers in the large enterprise and small and medium businesses (SMBs) to redefine business strategies.

Gone is the era when enterprises both large and mid-market leveraged cloud computing and big data to cut costs. “These days the discussion is all around how analytics can be used to improve consumer engagement and consumerization of technology is paving the way," says Manish Kedia, CEO & President, CloudMoyo.

Enterprises—largely consumer-centric brands, are using social media to study customer needs and preferences to prepare the next point of action. Clubbed with digital transformation, they are tapping technologies that can connect them directly with the customers across channels, across touch points be it direct, e-commerce, mobile, Facebook or any other.

This collaboration between multiple partners, products and technology integration increases compliances and statutory requirements for an enterprise. Big data analytics is the best enabler in these cases, Kedia states.

Take for instance Roche, the global pharma company which used the CloudMoyo platform to analyze spends in each organization to meet a statutory need.

Similarly global customers like Toyota and Microsoft are using the platform for various compliance requirements.

Build on the Microsoft Azure platform, CloudMoyo provides solutions at intersection of cloud and analytics. The company has developed an analytics framework which gives it the ability to collate data from various information sources, do landscaping and provide relational information to users.

Says Kedia, “The information is so granular that it provides a window to the landscape of opportunities and organizational context right down to an individual person—in short, a microscopic view on whether the opinion leader is hampering or accelerating an activity. And this is our IP."

Besides, intelligent codes in the framework keep a track of the regulatory systems, provide analytics and warn the enterprise of risk of exposure.

While the company has some strong hold in the technology and the transportation verticals, it is scouting for customers in the other verticals.

Informs Kedia, “We are running multiple PoCs globally around compliance in e-health and digital health. We are now targeting the life science and healthcare segments with specific offerings in regulatory information and management."

While the company refused to provide revenue numbers, Kedia shares that it will double its employee base from 200 to 400 in the next year.

“It is certain that with the explosion in data, cloud, social and devices, businesses are growing exponentially. These businesses need to be agile, nimble and resilient to survive in this highly competitive market. And this can be only possible with big data insights," he concludes.