Big Data equals big opportunity: Survey

By : |September 28, 2012 0

BANGALORE, INDIA: By a greater than two-to-one margin, organizations today view big data primarily as a business opportunity rather than an IT challenge and are moving quickly to do something about it, according to a recent survey conducted by Informatica Corporation.

Designed to assess the state of big data projects and understand big data strategies, the survey reveals an aggressive move on the part of organizations to master big data for business advantage, with the majority of enterprises, nearly 70 per cent, now considering (27 per cent), planning (20 per cent), testing (7 per cent) or running (15 per cent) big data projects.

The Multiple Facets of Big Data

The new survey reveals the diversity of big data and its breadth of opportunities and challenges. When asked which aspects of big data are relevant to their organization, most Indian respondents cite the management of growing transaction volumes (58 per cent), indicating there are still significant challenges even in the more traditional enterprise data realm.

Meanwhile, the management of big interaction data — including social media data (26 percent), mobile device data (21 per cent) and machine-generated data (16 per cent) — is very much rising in relevance due to the insights, efficiencies and customer engagement these new data types can help drive.

Many Eyes on Many Prizes

What do organizations intend to get from their big data efforts? A wide variety of benefits, according to survey respondents. Improving efficiency in business operations by doing more things with more data is the number one business driver (55 per cent). This is followed by attracting and retaining customers (38 per cent).

But also important is improving business agility (34 per cent), enhancing analytics (36 per cent), and lowering IT costs through technologies such as Hadoop (30 per cent).

Big Data Challenges

Lack of maturity in big data tools is the top challenge (42 per cent) that respondents face in big data projects, including a lack of support for reuse and metadata in current Hadoop environments. Lack of support for real-time streaming data is another key challenge (32 per cent), followed by concerns around data security and privacy (30 per cent).

In addition, respondents cited the difficulty and time involved in developing in emerging technologies such as Hadoop (27 per cent), challenges faced due to poor data quality (21 per cent), and the limited availability of skilled developers to manage big data (23 per cent).

“The reality is, big data represents both opportunities and challenges, but those key challenges identified by our survey respondents are set to diminish with the advances introduced in the newest version of the Informatica Platform, Informatica 9.5,” said Girish Pancha, chief products officer, Informatica.

“Engineered expressly to help organizations maximize their return on big data, Informatica 9.5 will accelerate the ‘mainstreaming’ of new technologies such as Hadoop, enable existing skill sets to be leveraged for big data projects, and enable organizations to realize the promise of big data while maximizing the data’s value and reducing its costs,” he adds.

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