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Bid from your Reliance mobile!

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CIOL Bureau
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MUMBAI: Reliance IndiaMobile phones will now facilitate mobile auction bidding services through R World, its mobile data application suite. The company has tied-up with the online e-commerce site - Baazee.com to provide mobile bidding.

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Baazee.com will display a new showcase of products, exclusively available for Reliance IndiaMobile subscribers on their mobile.

The process requires RIM subscribers to select ‘Auction’ through R World menu. Customers need not register with Baazee for bidding on mobiles, as no login information is necessary with the authentication being effected by Reliance Infocomm on behalf of the user.

The application prompts a user to select a particular item, view details like the current price, start bid price, start bid time and end bid time along with the bid increment and bid value, before actually bidding for the item. With a few clicks, users can place a bid.

The user can also go to the ‘My Bids’ option and view the details of the bids submitted. . A user can bid again, if outbid by another. At the end of the bid cycle, details about the winners will be passed on to Baazee, who in turn will forward it to the seller and ensure the closure of the sale arising from the bid.

“We are very happy to partner with Reliance Infocomm in this unique initiative. The mobile platform will definitely offer an expanded reach for a range of impulse products. All information regarding the bid item, bid price, item description, bid increments, start and end time will be provided by Baazee. The logic of deciding the winning bid will also be provided by Baazee,” said Baazee.com chief marketing officer Gautam Thakar.

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