Bharti Retail adds the SAP wheel to its cart

MUMBAI, INDIA: SAP SE has announced that Bharti Retail Limited (BRL)  is strengthening its supply chain, store operations and improving customer experience with the implementation of solutions from SAP.

The range of retail solutions from SAP will be used to manage retail processes in addition to improve planning, accurate merchandising and thereby enhance operational efficiencies, the company says.

It has over 210 stores across key cities in 11 states, and Bharti Retail aims to use this implementation to build a solid foundation for the future and enable the company to bring to Indian consumers the benefits of world class retailing, it added.

“It is our constant endeavour to provide localized and personalized interactions, compelling choices and flawless transaction execution to attract and retain customers,” said Raj Jain, CEO, Bharti Retail Limited. “With SAP, we aim to add power to our cart and thereby redefine the overall retail experience for any customer who walks in to our store,” he added.

Additionally, Bharti Retail Limited has also decided to leverage OEM SAP Max Attention services to lower the risks, safeguard the BRL IT initiatives and deliver extreme value to its business.

This implementation helped to dramatically reduce the cost of implementation and achieves business transformation through the implementation of SAP solutions. “The rules of customer engagement have changed. They are now in charge of the relationship and it is up to smart companies to find new ways to engage them,” said Deb Deep Sengupta, Chief Operating Officer, SAP India. “Responding to the need for richer customer engagement regardless of department, location or interaction channel makes SAP a top choice for companies in Retail looking to create lasting connections with their customers.”

Retailers are operating in a challenging market, coupled with competition from around the world and an abundance of information available at shoppers’ fingertips making today’s shopper more powerful than ever, the company stressed.