Bharti launches Bharti Telesoft Intl

NEW DELHI: Bharti Enterprises has announced the restructuring of its telecom software division to launch a new entity, Bharti Telesoft International Pvt. Ltd. The restructuring includes the merger with CellCloud Technologies, a high value solutions and services provider for mobile networks. As a single entity, Telesoft would address the operations and business support requirements of telcos, focused on enabling them to enhance revenues and increase operational efficiency.

Sanjiv Mital would continue to be the CEO of Telesoft while the former founders of CellCloud Technologies Anil Gajwani and Ambar Sur have been appointed as the Chief Operating Officer (COO) and Chief Marketing Officer (CMO) respectively. The senior management team of Telesoft and the Bharti Group would be the key promoters.

Telesoft has been organized into three distinct business divisions: Customer Care & Billing, Switching & Network Management and Web & Wireless Applications. These divisions offer solutions ranging from roaming, messaging, pre-paid, VoIP, billing, customer care, revenue management, network management and other mobile applications. These solutions support SS7 and the new IP based technologies. The professional services include consulting, onsite projects and offshore developmental services.

Telesoft's solutions and services are targeted at a diverse range of telcos. It has the expertise to address the needs of young and upcoming operators with a small subscriber base as well as large, established incumbent and private operators. Additionally, Telesoft would also be targeting the telecom equipment manufacturers and systems integrators.

Telesoft's Go-to-Market strategy would be two fold. In India, it would follow a direct selling model. For the overseas market, the company would work through a hybrid model where it would sell directly and through resellers. Besides, the company would also scout for partnerships with Original Equipment Manufacturers (OEMs).

Speaking on the restructuring, Sunil Mittal, Chairman and Group Managing Director, Bharti Enterprises, said, "Our decision to restructure the telecom software division is a strategic move designed to leverage our expertise in the telecom sector and offer world-class telecom solutions & services to our customers. Our vision is to create a global leader in telecom solutions & services and enable telcos gain a competitive edge while reducing the cost of operations at the same time".