BFSI sector tops in messaging services usage

CIOL Bureau
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BANGALORE, INDIA: Internet and Mobile Association of India (IAMAI) and IMImobile, a global specialist provider of mobile data platform and services to telecom operators and enterprises, today unveiled their joint study on “Mobile Platform Adoption by Enterprises”.


The report benchmarks the present state of awareness, use and purpose of use of mobile platform by enterprises to engage with various stakeholders.

Key findings of the report

- BFSI sector is by far the largest user of messaging services accounting for 19 pc of the total volume.


- APIs are progressively making their way into mobile data service platforms for mobile engagement (m-Engagement).

- BFSI sector remains the largest user of APIs accounting for 23pc of the API volume and predictably media & entertainment remains the second largest sector with 15 pc of the volume.

- While the largest part of the usage comes from metros and Tier-1 cities, about a third of the usage comes from smaller towns.

- Internet Search is the primary source of information about platforms.


- The NCPR regulation from TRAI which came into effect from September 2011 has had an interesting effect on the transactional and promotional messaging use. The promotional messaging numbers predictably went down post September 2011, however, the number of transactional messages went up correspondingly.

Vishwanath Alluri, Founder and CEO, IMImobile said, “In the current scenario where there is considerable dearth of information, we felt the need for commissioning a study that can provide a holistic picture combined with detailed analysis of the adoption of mobile technologies by enterprises. Our study reveals that enterprises are increasingly adopting mobile data service platforms to engage better with their employees and end-customers. The report also helps platforms providers to recognize the current state of the industry and future potential.”

Adding on Dr. Subho Ray, President, IAMAI said, “IAMAI has always been at the cutting edge of research on mobile data and this is no exception, we would continue to focus our research on enterprise mobility. “