Beer enthusiasts 'know your beer' when you are at The Beer Café!

So many beers, so little time! With the largest collection of beers- over 50 different varieties from 17 countries under one roof, wouldn't it be amazing if you were able to know everything about the brew you’re having at The Beer Café with just a click? Well it’s now possible with the Blippar app.

Beer enthusiasts are more willing to experiment with styles now and this would empower them to know their beers better and make an informed choice. The image recognition and augmented reality platform has associated with beer chain The Beer Café to help the consumer know their beer better.

By using Blippar App, one can convert any static bottle to an interactive media vehicle. Being a visual browser it is like an eye lens that recognizes the bottle labels and gives relevant information about the beer.

When the users scan the bottle they can see it come to life on their phones with a pub kind of a set-up. This is followed by more elements appearing on the screen. Then appears all the four elements of the beer including Origin, Tasting Notes, ABV, Beer type. The user can tap on each element and sees the pop up appearing on the screen.

Users who blipp labels can also share their learning’s on their social profiles for friends to discover!

“Today restaurateurs are using innovative ways to engage the consumers and attract them to their restaurants. The Beer Café wanted to do something different. Beer lovers are very inquisitive about what beer are they drinking – what’s the place of origin, the alcohol value, what type of beer is it and above all – how does it tastes. There was this knowledge gap understood by Beer Café amongst the consumers, which required to be filled. We came up with the idea of Blipping all the 56 different kind of beers available at the café and make it interesting for the beer lovers”, said Arnav Ghosh, MD, Blippar India.

“'Know Your Beer' is a unique visual browsing feature to engage, educate consumers and weave in the “wow” magic to give consumers a truly world- class beering experience on every visit, said Rahul Singh, Founder & CEO, The Beer Café.