Beating the ARPU Blue

Increased network coverage, innovative VAS, targeting niche segment, low ARPU solutions, and affordable network construction cost can boost telecom profits for operators, observes a Huawei study

Network operators in India have achieved 500 mn subscribers in both wireless and wireline segment well before the set deadline of end of 2010. But are they happy? Certainly not. The reason is obvious: ARPU is declining day by day while more and more new operators are entering the market, giving cut-throat competition to the existing players.

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