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BEA Systems launches new brand identity

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CIOL Bureau
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BANGALORE: BEA Systems, Inc., provider of enterprise infrastructure software, has unveiled a new brand identity, corporate tagline and marketing campaign designed to raise the company's profile and to communicate its value proposition to IT customers. The new tagline, "Think liquid." reflects BEA's critical importance as a leading independent provider of enterprise infrastructure software that enables the free flow of information, business processes and services within and across businesses.





According to the press release, the three-year, multi-phased marketing campaign behind "Think liquid." challenges IT to move beyond the business silos and vertically integrated "software stacks" of old, to a new world order based on horizontally integrated "Service Networks" aimed at helping quickly deliver business, IT, personal and professional services to improve enterprise productivity.





"'Think liquid.' encapsulates BEA's vision for creating liquid assets from the frozen, hardwired assets in today's IT environment. BEA is already known as a technology innovator with rock-solid products. Our customers love us, and we want to expand that footprint in a relevant, inspiring way. The new marketing campaign is designed to inspire a world of liquid thinkers that compose, configure and re-use technology assets on the fly to meet business needs," said BEA Systems, Inc. CMO Marge Breya.











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