Battle Plan helps companies struggling to compete

CLEVELAND, OHIO: Every day brings a new headline, but each has the same meaning: The economy is in trouble. Large corporations are folding and small businesses are struggling more than ever. But for those companies - large and small - that want to thrive in this "economic downturn," there is a solution: Fathom SEO's newly created Battle Plan.

This Internet marketing firm is already known for being a leader in search engine optimization and social networking, pay-per-click management, Internet video, banner ads and email marketing. But with the introduction of the Battle Plan, integrated Internet marketing is offered at a deeply discounted price. According to Fathom SEO's president Bill Fox, the Battle Plan is an enticing offer for companies looking to gain on competitors or maintain a lead in the online marketplace.

“Many of our longtime customers have benefited from using SEO in conjunction with our other services, whether it's video or PPC or opt-in email marketing campaigns,” Fox said. “It's no surprise to us that when you approach your company's marketing campaign from all angles, you see amazing results.”  

Fox adds that Fathom SEO "drinks its own Kool-Aid." In other words, Fathom uses the Battle Plan on its own website to attract new leads and, ultimately, sales.

“We've seen how coordination of all programs around strategic and tactical key terms leads to amazing results,” he said, adding, “Not only do these initiatives work better when highly coordinated around common goals, by bundling these programs together, we lower our customer acquisition costs and pass the savings on to our customers.”  It's truly a win-win in this economic climate.”  

According to Fox, the nature of Battle Plan allows Fathom SEO to focus on measuring leads, revenue and return on advertising spend rather than rankings, visitors and clicks.