BankBazaar simplifies registration with Truecaller log-in

BANGALORE, INDIA: Personal finance marketplace, BankBazaar.com announced a tie-up with Truecaller to allow its  users to log on to the platform through their Truecaller credentials instead of Facebook or Google for a quick and frictionless registration experience.

By tying up with Truecaller, BankBazaar is adding another verification layer for its customer base that shops for personal finance products over its platform.

Truecaller has more than 130 million users in India. For banks and financial companies partnering with BankBazaar, this means applicants whose applications they receive are vetted twice over – once by Truecaller and once by Bankbazaar – so that only genuine customers reach them.

Rati Shetty, CPO, BankBazaar.com said: “At Bankbazaar.com, we value a simplified, friction-free, smooth, and efficient customer experience above all else. Our integration with Truecaller enables convenience in the experience so user does not need to go through a manual form filling process but simplifies the process via Truecaller’s one-click login to speed things up.”

BankBazaar.com hosts the widest range of financial products from over 50+ of the biggest public and private sector banks, NBFCs, and mutual funds players in India. It gets an average of 7,000,000 visitors per month.

Priyam Bose, Director of Worldwide Developer Relations at Truecaller, says, "Truecaller’s TrueSDK has become the right fit for users and app businesses alike in fulfilling this critical need with its flexible and one touch phone number based sign in. With BankBazaar, we are truly committed to offer a smooth and trusted user registration experience for millions of users.”

The company raised USD 80M through funding from investors such as Amazon.com, Fidelity Growth Partners, Mousse Partners, Sequoia Capital and Walden International.