Baidu launches Japanese search engine

BEIJING, CHINA: Chinese language Internet search provider has formally launched its Japanese language search engine.

Run by Baidu's Japanese subsidiary, Baidu, Inc., the service will focus on developing search products that compliment Japanese users' habits and preferences.

Baidu announced its plans to enter the Japanese search market in December 2006 and began server testing in Japan in March 2007.

"With Baidu's strengths in developing user-focused Chinese language search and the qualified team we have on the ground in Japan, and given the success we have already encountered after nearly one year of testing our beta site, we are confident that we can provide a high quality Japanese language search engine," said Robin Li, chairman and CEO, Baidu.

"Following the formal launch of our Japan site, we expect to see even greater user reception to the four different Japanese language services we will offer, including web search, image search, video search and blog search services," said Masuda Jun, vice president of Baidu's Japanese subsidiary.

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