Backbase positioned as ‘visionary’ in Gartner Magic Quadrant

By : |September 20, 2013 0

AMSTERDAM, THE NEATHERLANDS: Backbase announced today that it has improved its position in the Gartner Visionary Quadrant for Horizontal Portals, 2013. Unlike traditional IT portal vendors, Backbase has created a modern, business-driven solution that makes portal management easy for e-business professionals. According to Gartner, “Visionaries in this year’s Magic Quadrant demonstrate a firm grasp of emerging customer needs and potential impact of new technologies.”

Jouk Pleiter, CEO & co-founder of Backbase said: “Backbase has made a fantastic jump forward in Gartner’s estimation, according to both ‘product vision’ and ‘ability to execute’ criteria. This is the 3rd year running that we’ve moved deeper into Gartner’s visionary quadrant, which clearly demonstrates that we are more than capable of challenging the mega-portal vendors. We are happy to see that Gartner recognizes our hard work and the progress we have made. We will continue to make our customers successful, and expand our product’s strength in the areas of cross-device mobile delivery; closed loop marketing; and above all, fast-time-to-market.”

Backbase, with its strong focus on user experience (UX) and commitment to delivering a comprehensive customer experience platform, is recognized as one of the leading lean portal vendors. Backbase Portal helps organizations upgrade their online channel to meet their customers’ Web 2.0 expectations. It does this by deploying a new user experience layer over the underlying IT infrastructure and systems. Backbase provides a single platform that can be used across multiple channels, including online, call center, branch, and devices such as regular desktop computers, tablets, and smart phones.

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