BabyChakra plans to add advanced tech; strengthens leadership team with two key hires

MUMBAI, INDIA: The social discovery and commerce platform for maternity and childcare, BabyChakra has brought on board former FreeCharge executive Rachita Choudhary as Head of Engineering and founding member of Jabong and Hopscotch's Samarth Sawhney as its Head of Growth.

BabyChakra plans to bring on board advanced technologies like machine learning and natural language processing to help reach out to more parents in a personalized way and in a context that is relevant to their child’s overall development, geography, language, and socio-economic factors.

Prior to joining BabyChakra, Rachita was serving as the Director of Engineering at FreeCharge where she led and managed different tech teams across growth, payments, customer success, and product. She has earlier worked with Morgan Stanley and AskMe.

As Head of Engineering, Rachita Choudhary's knowledge of both product and engineering will be integral in building a robust parenting community product and driving growth at BabyChakra. She has around ten years of extensive experience in building large-scale e-commerce and consumer tech products.

Samarth Sawhney as the Head of Growth, will be responsible for driving product and marketing for BabyChakra. In addition, he will play a significant role in the overall strategy and growth of the business by working closely with function heads and the CEO of BabyChakra.

Samarth was a founding member at Jabong and Hopscotch, where he held leadership roles and led marketing, growth, and revenue. Prior to joining BabyChakra, Samarth was Vice President of Marketing at HAPP, an innovative online and mobile-based healthcare platform that connects patients and doctors, as part of Apollo Hospitals. He has over nine years of extensive experience in the e-commerce and consumer internet space, his experience in the mother-and- baby industry will bring valuable insights for BabyChakra’s new products and services marketplace.

Naiyya Saggi Founder & CEO, BabyChakra said, ‘’Both of them come with solid experience in their respective fields and we look forward to the positive impact of their leadership, dynamism and proven abilities in scaling our business growth."