B2B marketplace tool targeted at SMEs

BANGALORE, INDIA: MyTradeBook.com has announced the launch of a free Web-based B2B marketplace tool that allows businesses to build networks, engage in interest groups, buy, sell and advertise products and services, recruit human resources and partner with organizations related to their business ecosystem.

The tool will be initially launched in India and United Kingdom followed by other English speaking countries.

Given the current economic scenario, this tool which is targeted at the small and medium enterprises (SME) segment offers Indian businesses a free online platform that helps create new markets and reach out to potential global customers.

Announcing the launch, Richard Tunstall, managing director, MyTradeBook.com said: “There are many SMBs that have products and services with global appeal, but are constrained with limited marketing budgets, which becomes even more pronounced in the current economic scenario. MyTradeBook.com is designed to cut through the clutter of the existing B2B marketplaces by offering users with effective ways to reach out, collaborate and showcase their products and services in a much more targeted fashion. What’s more important is that they can do it for free.”

Amalgamating the concepts of business networking and B2B marketplace, this unique tool allows users to join as well as create interest groups. This facilitates collaboration and discussion between users on their areas of interest opening up avenues for generation of new ideas and business leads.

Users can also advertise their products and services for free in the Trade Pages of the tool and these posted advertisements can be linked to various interest groups and can be viewed by other members offering users with an opportunity to target their ads at the most relevant people.

Apart from offering users with the ability to search Trade Page ads, crucially MyTradeBook.com, also allows users to share Trade Page posts with other social networking sites, creating viral marketing opportunities. Presents unique blend of B2B marketplace and social networking concepts.