B&H in New York bets more space for 3D printing

NEW YORK, USA: MakerBot and B&H Photo Video in New York City have announced a new MakerBot store-within-a-store opening at the B&H SuperStore at 420 Ninth Avenue, New York, New York.

This, they say, is the first store-within-a-store for MakerBot and its largest retail experience outside of its own MakerBot Retail Stores in New York, Boston and Greenwich, Connecticut. The announcement adds how B&H is known for its professional photo, video, printing and audio products and services, and 3D printing will, according to B&H, nicely complement its already vast array of products offered.

"MakerBot 3D printing isn't exactly new to B&H," noted Mark Schulze, vice president of sales for MakerBot. "B&H has been selling MakerBot Replicator Desktop 3D Printers online for a few months. In that short period of time, B&H has quickly become one of MakerBot's highest-performing partners. Expanding MakerBot products to the B&H SuperStore in New York City is a natural progression and one we are really excited to launch with the first-ever MakerBot store-within-a-store."

"Showcasing cutting-edge technology is part of what B&H is all about," said Brian Markman, director of sales at B&H Photo Video. "We have been fans of 3D printing for a long time. After seeing the great response to MakerBot products online, as well as the replacement parts for drones/copters used in Aerial Imaging that our customers have made, we know that MakerBot is a proven performer. Our customer base is full of avid makers and we are confident they will also embrace 3D printing and all that it has to offer in the store."

Here, customers will be able to purchase MakerBot Replicator Desktop 3D Printers on-site as well as to shop online while the store would be staffed by knowledgeable B&H employees that have all been trained on MakerBot Replicator Desktop 3D Printers and will be able to demonstrate their 3D printing skills for customers, they added.

"3D printing is the next creative medium and it makes a lot of sense to combine 3D printing with photo, video and audio products," noted Bre Pettis, CEO of MakerBot, who is also an avid photographer and videographer. "Photographers and videographers as well as sound technicians are some of the most prolific creators of 3D printed clips, holders, mounts, rails and other accessories that complement B&H's product lines. This industry has everyday uses for 3D printed accessories. Providing them an opportunity to experience and purchase MakerBot Replicator Desktop 3D Printers and products right at the store they frequent for other supplies is a great combination."