Axiomtek streamlines design of digital signage solutions

TAIPEI, TAIWAN: With the explosive growth of digital marketing, along with traditional advertising channels, people are accustomed to receiving marketing messages from various sources each day.

Digital signage advertisement can be the most effective tool to help differentiate from the competition, solidify brand positioning and communicate key messages.

Unlike advertising through traditional media, advertising via digital signage can display dynamic content that can be quickly adapted and customized to the audience. The ever-changing technology has increased the level of sophistication of digital signage as a marketing medium. It can provide interactive features, human face detection, proactive detection, and 3D animation.

Its effects can be immediate and highly influential to a consumer's buying decision. Its benefits include flexibility and enhanced consumer experience. Digital signage advertisements are known to be one of the most effective tools to attract audience's attention, effectively promote branding attributes and ultimately increase sales.