AWS strengthens software-defined video offering with Elemental acquisition

|September 4, 2015 0

SEATTLE: Amazon Web Services (AWS), an Amazon company, has reached an agreement to acquire Elemental Technologies, a provider of software-defined video solutions for multi-screen content delivery.

The acquisition brings together Elemental’s video solutions with the AWS cloud platform, and the combined solution will enable media and entertainment companies to efficiently and economically scale video infrastructures as the industry moves to Internet-based delivery platforms.

Elemental software makes it easy for media and entertainment companies to take live and on-demand video destined for traditional networks like cable, satellite, or over-the-air broadcast and re-format it for distribution to PCs, smart phones, tablets, and TVs.

Founded in 2006 and headquartered in Portland, Oregon, Elemental will continue to operate its business under its existing brand.

The company has more than 700 media franchise customers and powers some of the world’s most popular over-the-top TV (OTT) applications like the BBC’s iPlayer, CNNGo, ESPN ScoreCenter, HBO GO, MSNBC Shift, and Sky Go and Sky Now. Additionally, it is supporting the world’s first 4K Ultra HD services including those that were delivered by the BBC during the 2014 World Cup.

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