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AVO UPS to tap northern market

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CIOL Bureau
New Update

Radhika Bhuyan

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Switching Electronics of Calcutta, manufacturer of the AVO UPS, has decided

to make a foray into the northern region. The firm plans to establish another

production unit in Delhi to tap one of the most lucrative markets for computer

related products in India. Switching Electronics hopes to make inroads into the

new market through direct sales, competitive pricing and easy accessibility.

Presently, it is selling around 1000 AVO UPS per month in the Eastern region.

Most of these cater to the needs of the small office home office segment.

"We have the required credibility for emerging as a potential leader in

UPS manufacture in the Indian market. The shift in focus to the north would put

us on the threshold of realizing our goals as a major UPS producer in

India," said its managing director Rabindra Agarwal. The AVO UPS ranges

from 0.5 KVA to 20 KVA with the line interactive lower capacities going to the

home segment. UPS Systems with higher ratings of around 20 KVA are online,

catering to multiple nodes.

"Our latest model is the single LED, a replacement over the usual triple

LED in addition to having a double conversion facility and a zero change-over

time. The distinctive features of the product differentiating us from the rest

are our pricing, prompt servicing and technologically improved components."

Switching Electronics hopes to sustain its quality service and add a lot of

flexibility to its existing features. The firm, with a turnover of Rs 3 crore,

is optimistic of being able to triple its sales within months of entering the

northern market. What remains to be seen now is how far could AVO establish

itself in the national market as a prominent UPS brand.

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