Aviva to absorb 5000 third party BPO staff

BANGALORE: Aviva has announced the transferring of over 5000 third Party BPO vendor staff to its own offshore division, Aviva Global Services < AGS > over the next year.

Aviva – UK’s largest Insurance company had earlier announced its plans to grow to 7800 BPO roles in the subcontinent by end 2007. Offshoring has been a key component of Aviva’s global growth strategy providing it with flexibility, productivity, process and cost efficiency while maintaining the high quality of customer servicing expected.

Aviva has built the offshore BPO roles in partnership with three vendor partners – EXL, WNS and 24/7 Customer. John Ainley, chairman AGS, based in London, stated: “This is but one transaction in our strong relationship with our three BPO partners. The transition is expected to be seamless and transparent to the UK business units, our employees as also to the end customers.”

Currently Aviva has operations in Noida , Pune, Bangalore, Chennai and Colombo . In sequence the transfers will cover Bangalore, Colombo and Pune with the Aviva - 24/7 Customer facility in Bangalore being the first to be fully transferred by January 1, 2007. The remaining transfers will be completed by 1 January, 2008 in partnership with WNS and EXL.

Speaking on the occasion, Rajnish Virmani, CEO, Aviva Global Services, said: “This is not a change of direction but merely executing a well laid out plan. While the plan even at the start of the offshore journey in 2003 was to have a mostly proprietary business, the BOT contracts with these partners have enabled Aviva to ramp up rapidly and gain the ‘speed to market’.”

© CyberMedia News