Australian Leisure and Hospitality bets on Bally

LAS VEGAS, USA: Bally Technologies, Inc., a player in gaming machines, table game products, casino-management systems, interactive applications, and networked and server-based systems for the global gaming industry, has announced an exclusive enterprise-wide gaming systems agreement with the Australian Leisure and Hospitality Group (ALH).

ALH will deploy Bally's suite of applications, including voluntary pre-commitment and utilizing a common player card, at more than 270 venues throughout the country, including those in the states of New South Wales, Victoria, Queensland, South Australia, Tasmania, and Northern Territory.

The announcement explained that Bally's iVista Display Manager (DM) picture-in-picture technology enables content such as player messages and player account information to be displayed right on the main game screen or top screen of games equipped with a touch-screen display.

"We underwent a comprehensive analysis prior to choosing Bally's innovative systems to provide single-card access for players across our entire enterprise," said ALH Chief Executive Officer Bruce Mathieson Jr. "After a thorough process, we determined Bally's solutions best fit our needs by providing a world-class player experience with a focus on industry-leading responsible gambling measures."

Bally President and Chief Executive Officer Ramesh Srinivasan said, "ALH is one of the finest and most respected gaming leaders in Australia. We look forward to building a solid partnership with ALH and helping them ensure that iVista provides a valuable and entertaining experience for their patrons, while encouraging responsible gambling."