Attero recognized as e-waste recycler

CIOL Bureau
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 NEW DELHI, INDIA: In a bid to promote recycling of electronic waste in the country, Attero Recycling has been recognized as the first e-waste recycler to be registered with the Central Pollution Control Board (CPCB), Ministry of Environment and Forests, and Government of India.


Attero is now seeking the support of small and big channel partners, dealers, channel associations and IT vendors to create awareness about hazardous e-waste and the necessity to recycle it.

Attero Recycling has been conducting seminars and various events across the country in association with MAIT.

Nitin Gupta, CEO, Attero Recycling said, “The Registration for Environmentally Sound Recycling of E-Waste, given by the CPCB is in recognition of our commitment to the cause of the environment and of the capability of our company to handle such a large and imposing issue. E-waste is now one of the fastest growing waste streams and the dangerous nature of it makes it imperative that we have an efficient mechanism in place for responsible recycling of it.”


Attero Recycling has a plant in Roorkee, Uttarkhand, and the company has a pan-India presence with offices in Delhi, Mumbai, Begaluru and Chennai.

“At Attero Recycling we are conscious of our huge responsibility. We also understand that with such low awareness levels regarding e-waste, and the recycling industry in the nascent stages in India, companies are struggling with their e-waste load. Attero provides a complete e-waste solution and services from collection to data security to our clients. Attero Recycling is the only e-waste recycling company in India which does complete processing of e-waste with zero landfill,” said Gupta.

“The certification certainly makes our efforts towards environmentally sustainable e-waste management in India official. We hope many more socially responsible corporates will now come forward to avail our services and join us in our commitment to turn e-waste into e-good,” informed Rohan Gupta, COO, Attero Recycling.


Gupta further informed that since the awareness level about the recycling of IT products among consumers is low, the first step is to develop their knowledge so that large number of consumers approach them.

“We have a complete team across the country who can be approached at any time of the day and the executive would be sent to the door step of customers. The customers will not have to pay any charges for the service. Our only concern is to create consciousness among people towards green environment and sustaining it. For any contact details or service customers can approach us through our website,” he shared.

“According to a Greenpeace Report, in 2007 India generated 3,80,000 tonnes of e-waste. Only three percent of this made it to the authorized recyclers’ facilities. India’s e-waste generation is growing at the rate of 15 percent and is expected to cross 8,00,000 tonne mark by 2012. By 2015, two billion PCs are expected to invade our homes and our mobile subscriber base is expected to be about 450 million subscribers. The e-waste generated by just these two segments would be staggering,” said Gupta.

It is reported that Attero is the only environmentally-conscious recycling company with ‘Recycling’ registration.