Ather Energy expands its retail operation in Gujarat

Ather Energy, inaugurated its new retail outlet – Ather Space at Vesu, Surat. The new experience centre will be the brand’s second retail outlet in Gujarat, after launching in Ahmedabad earlier this year.

The expansion is driven by the strong consumer demand for the Ather 450X and 450 Plus electric scooters in the state.

Speaking on the occasion, Ravneet Singh Phokela, chief business officer, Ather Energy, said, "The response from Gujarat has been phenomenal since the opening of our Ahmedabad experience centre in January. Consumers have evolved and are now aware of the benefits of going electric, and expect electric scooters to offer excellent riding and ownership experience,”

People can book test ride slots on the company’s website before visiting the experience centre to experience riding a connected and intelligent scooter. The Experience Centre has been opened in partnership with Kataria Group.

Ather Energy has installed two fast-charging points, Ather Grid, in Surat, which can be found in Adajan and Magdalla. The company plans to add 8-10 more to strengthen the charging network and make the transition to electric scooters stress-free and convenient.

The ex-showroom price post the Fame II revision for the Ather 450X is INR 126,926 & INR 107,916 for the Ather 450 Plus in Surat.