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Follow UsTEXAS, USA: AT&T today outlined a series of developer initiatives at the sixth annual AT&T Developer Summit, -- one day before the 2012 International Consumer Electronics Show in Las Vegas.
Key elements include:
* AT&T support for the development of HTML5 mobile apps with "add-that-to-my-bill" technology that will make it easy for developers to monetize their applications through the AT&T bill.
* New tools to help developers create multi-screen apps, including for AT&T's U-verse TV service.
Along with the series of announcements AT&T also announced AT&T Application Resource Optimizer tool, which allow developers to create apps that operate more efficiently, reduce data usage, and save battery life.
"Applications are one of the primary reasons people buy smartphones and tablets," said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets.
"With that appetite, we need to have the world's greatest apps — running at their best — on our network. Collaborating with developers and supporting their creativity through the AT&T API Platform and other best-in-class tools is the best way that we can make sure our 100 million-plus wireless customers have access to the best apps and mobile experience," said Christopher
AT&T plans to introduce a new AT&T App Store in HTML5 with a fresh format that will benefit developers and customers — underscoring AT&T's commitment to HTML5 technology.
AT&T API Platform
According to the release, The AT&T API Platform will make app development easier than ever by giving developers access to the APIs they need in one convenient place. When developers start writing applications, the classes and objects they will need to interface with AT&T services are already written, and accessible.
The platform empowers innovation through relationships with outside developers, while maintaining AT&T's commitment to protecting and maintaining our customers' privacy.
The platform will offer in-app billing technology that will allow developers to receive payment for their apps through the convenience, speed and security of the AT&T customer bill. The platform is designed to support HTML5 browsers, part of AT&T's commitment to the advancement of HTML5 technology, the release added.
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AT&T U-verse Enabled
Christopher also announced that AT&T is opening up AT&T U-verse receivers to developers to enable development of multi-screen applications that interact in the home with U-verse TV, the fastest-growing TV provider in the United States over the past 11 quarters combined, with 3.6 million subscribers and $7 billion in annualized revenue as of third quarter 2011.
"We're taking the hottest TV product and we're marrying it with the hottest mobile technology," Christopher said. "This will create great opportunities for developers and benefits for our customers."
AT&T Application Resource Optimizer
Another new and exciting AT&T technology made available to developers at the summit is the Application Resource Optimizer (ARO), a tool that can help applications run faster, use less power and consume bandwidth more efficiently.
"ARO tackles a fundamental coding challenge developers face today — finding and fixing performance and power bottlenecks that detract from a great user experience," said Jeff Bradley, Senior Vice President, AT&T Mobility and Consumer Markets.
"But even if you're not a developer, this matters. ARO can help developers create apps that conserve battery life, load pages faster and consume network resources in a smarter way. This reduces the potential for network congestion and can save customers' money on their data plans," said Bradley.
AT&T App Center
Bradley also announced that AT&T plans to launch a new HTML5 Web storefront this year that will be "a fresh approach to discovering new apps for our customers."
"More than a short list of categories, this storefront will be a magazine-like collection of stories," he said.
Bradley invited developers to participate in the App Center beta by signing up at developer.att.com/appcenter.