Asia to drive mobile TV subscriptions

SCOTTSDALE, USA: The maximum number of mobile TV subscribers/viewers will come from digital broadcast, says market research firm In-Stat. Asia, primarily India and China, will drive mobile TV subscriptions.

This will be followed in numbers by analogue broadcast viewers. However, while cellular mobile TV subscribers will be lower, they will generate the lion’s share of revenue, with over $15 billion in subscription revenue by 2014.

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“Global 3G network development is driven by the popularity of data services such as social networking and texting,” says Norm Bogen, analyst, In-Stat. “Mobile TV stands to levearage this demand.”

The report also adds that cellular mobile TV subscribers will generate over $15 billion in subscription revenue by 2014.

Moreover, mobile TV broadcasting standards remain fragmented by geographic region worldwide, with CMMB, ISDB-T (1seg), ATSC-M/H, DVB-H, MediafloFLO and DMB all finding deployments.