Aricent launches Experience Engineering model

BANGALORE, INDIA: Aricent, a technology and services company, announced the launch of Experience Engineering, an integrated strategy, product development and systems integration engagement model. It is aimed at enabling both fixed and mobile network operators to conceptualize, productize and commercialize subscriber experiences. 

Evolved-EDGE: A mobile network wildcard

Experience Engineering is delivered via Aricent’s global innovation arm Frog Design working in close collaboration with Aricent’s Communications Engineering Division.

Experience Engineering was developed to enable network operators to have the means to integrate every component in the process – from designing a highly differentiated user interface to the detailed integration of all devices, applications, networks and service-related components and systems necessary to realize the vision. 

Doreen Lorenzo, president, Frog Design, said: “Developing an innovative subscriber experience strategy is an urgent priority for most operators globally today. Experience Engineering was developed specifically to address this complex undertaking, and provides a clear process and framework to help carriers design and commercialize innovative experiences in a highly integrated, efficient way."

Sanjay Dhawan, president and COO, Aricent, said: “It’s very clear today that network operators globally must design and build branded, cross-platform subscriber experiences that transcend the device. Experience Engineering is the industry’s first complete solution to the great number of innovation and integration challenges carriers will face as they take this crucial step to maximizing their role in the value chain.”