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Apurva Computer embarks on distribution path

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CIOL Bureau
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MUMBAI: Apurva Computer Technologies, manufacturer of Smart Station thin clients and its accessories, is finally taking the distribution way to reach out to more customers. So far, it was selling through four value-added partners in Gujarat, Madhya Pradesh and Mumbai.

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Apurva Computer Technologies is based at Surendranagar in Gujarat and manufactures thin clients, LAN cards and access control cards. It has a manufacturing unit in this city, with a monthly capacity of 3,000 LAN cards, and 50 thin clients.

Till recently, four value added partners sold Apurva's products, including Apexa Infosys in Ahmedabad, Unique Computers in Mehsana as well as Delta Systems and Peripherals in Rajkot. So far, the company was limiting its business only in Gujurat and parts of Madhya Pradesh and Maharashtra. But now it wants to make it brand name visible to a wider customer base, which is why it is planning on appointing regional distributors.

Says Manish Dave, Director, Apurva Computer Technologies, “It has taken us around two years to get our bearings when it came to manufacturing thin clients and creating a good customer base. Now that we have the system in place we would like to reach out to more customers.”

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Initially, Dave states that his company will concentrate only on regional distribution. And he is clear that the distributors will not merely act as stocking agents. They have to be able to offer the first level of support as well.

“Our products are largely used by educational institutes and the SMB segment, and these are very concerned about quick support. So we will sign up with those distributors who can offer some warranty support,” says Manish. All Smart Station systems are available with a one-year offsite replacement warranty.

Apurva Computer Technologies has another division, Smart Computer Care, which is involved in the IT trading and networking business. The company clocked a turnover of Rs 24 crore in 2005-06 and hopes to touch Rs 30 crore this fiscal.

Source: DQ Channel