Aptitude brings new Big Data technology for detailed profitability insight

BOSTON, USA: Aptitude Software has announced new big data technology to help enterprises unlock financial insight at levels of detail, flexibility and speed never previously possible.

In vertical industries from telecommunications to retail to financial services, other leading enterprises want to achieve better financial insight, but are often restricted by the massive volume and complexity of their data and now strive for new approaches.

Aptitude's software combines with the IBM PureData System for Analytics, and together the technology is presented as the IBM PureData Solution for Profitability Insight.

The Profitability Insight solution enables CEOs, CFOs and other heads of business to rapidly calculate the profitability of an individual customer, product, price plan, investment, channel or any other dimension, using Big Data to unlock detailed financial insight. The solution processes billions of allocations per hour in order so that enterprises can calculate line-level profitability and rapidly iterate analysis to analyse profitability drivers.

Existing finance IT and ERP systems fail to serve these needs, as they typically use aggregate data and are geared towards serving statutory reporting needs, providing only a high level retrospective view on performance.

The Aptitude Allocation Engine provides business users with intuitive interfaces to set up multi-dimensional profitability calculations, reducing the dependence on IT specialists or specialist code-based tools. The software is optimized for the IBM PureData System for Analytics, which simplifies and maximises the performance of data services for analytic applications, enabling financial analyses to run in minutes, rather than hours.

"Many industries, from telecommunications to retail to financial services, are now characterized by a high volume of transactions, new business models for growth and massive data," says Tom Crawford, President at Aptitude Software.

"The ability to dynamically measure the true profitability of individual investments, products, customers, channels and offers in minutes, rather than in rigid overnight batch calculations, means teams can make better growth decisions and optimize profitability. Our new Profitability Insight product is designed to help enterprises unlock financial insight from big data and gain true competitive advantage."