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Appnomic looks to grow overseas revenues

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CIOL Bureau
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MUMBAI, INDIA: Appnomic System, a specialist provider of IT infrastructure management products and automation services, is seeing more opportunities outside India to grow its business and increase revenues.

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According to D. Padmanabhan, Appnomic System's MD and CEO, “Traditionally, when the market conditions are down, enterprises and businesses will tighten their IT budgets and hence forth they will want to use resources optimally and efficiently.”

He added, “Given our business model and services that we offer, there will be more opportunities and work for us as our services and tools help in cutting down costs and also help in the performance management of IT infrastructure and applications.”

Also read: Will Indian IT escape the US 'double-dip'?

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Offering services to customers and businesses in overseas markets will have higher charges and so it will be able to generate more revenues compared when compared to the Indian market.

The Bangalore-based company has overall 60 customers, which is a mix of large and small size enterprises, out of which 20 are based in the US. Other customers are based in the Middle East, Europe and India.

“We are working with multiple approaches to strengthen our business in the US. Firstly, we have recently appointed head of operations in the US. Secondly, we are planing to tie up with multiple partners which use our tools to offer services there. Also, we are using various platforms to deliver services and tools,” Padmanabhan.

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Apart from the IT infrastructure management services, the company has two key products - Appsone and Opsone - for application performance and monitoring.

Appnomic Systems is largely focusing on customers in the BFSI and online business spaces, where there's huge demand and usage for enterprise applications for information access and online transactions. The company wants to tap the customers in the two segments in the US and UK regions.

He informed that it has also opened a new office in the UK for business expansion and is expecting to sign with the first UK-based customer in the next couple of months.

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In terms of revenues, Appnomic earns equally from India and overseas markets. “This might change in the future, depending on markets and geographies. But our target is to generate 70 per cent business from outside and 30 per cent from India,” Padmanabhan added.

Currently, Appnomic have around 420 staff, largely based in India and some are on-site. Among them 60 are based in Bangalore at the company's service delivery center. “We will double the head count for the service delivery center by next year,” Padmanabhan said.

The company was launched in 2006 as Vitage Technologies Pvt Ltd and was re-branded to 'Appnomic Systems Pvt. Ltd.' in 2008.