Appnomic helps solve growing IT challenges

BANGALORE, INDIA: Appnomic Systems, a leading infrastructure management services (IMS) company (formerly Vitage Technologies), has secured Rs.20 crores from Norwest Venture Partners (NVP), to expand into the U.S and develop the second phase of IP.

Appnomic simplifies the complexities of managing IT by offering large and mid-size companies with highly automated technology, intelligent analysis and process methods.

D. Padmanabhan, MD & CEO of Appnomic Systems, said: "Appnomic's unique delivery model, including application performance management and service delivery automation, enables companies to be more efficient and enhance productivity by more than 30 percent over current solutions in the marketplace."

"We are extremely pleased with the demand we are seeing to date from enterprise customers, and with this funding, we are well positioned to serve our growing customer base with even more next-generation offerings. We see the customer requirement moving to just accessing a business service, while the entire ecosystem of application, IT systems, IT operations and management and business process services is being offered on a hosted model," he added.

Explaining further, Padmanabhan said: "Appnomic manages customers'  IT infrastructure, and helps solve critical and growing IT challenges. We also do a level of application monitoring and help them correlate the application loads with the behaviour of the underlying IT infrastructure. We are able to look at issues like proactive performance management and capacity building, thus being able to take away lot of pains that are happening." 

"Generally, most organizations are always on a post-fix mode, where, they find a problem and then try to fix it. We are able to figure out that there is problem happening and in which part it being caused, so that people have the time to react," he added. "This helps in improving the efficiency, reduce downtime and better service level agreements (SLAs). The other part here is reducing the cost by provisioning the right amount of hardware at the right time."

How does Appnomic address SMB customers? "Smaller firms cannot hire high-end people to handle applications. Deployment of technology is a problem  for them. In order to help this sector, Appnomic is trying to create an eco-system with multiple partners. The partners do a level of transaction processing for these companies so that it takes away the problem from them and they are able to adopt the right technology. We provision the hardware, software and manage it for them," Padmanabhan said.

IMS scene in India
Infrastructure management services (IMS) is growing in India. There are companies which are trying to adopting to it, but remotely. They already have people in-house doing stuff.

"So, now they are able to bring about a process, where we help them to go with a completely manufactured engineering process," said Padmanabhan. "We have seen that typical in-house organizations have grown from small to large. So it has grown in a very unplanned manner. We are trying to put a structure to it. There are lot of players trying to outsource. An opportunity is definitely there for IMS players."

Market for Appnomic
"When you have less money to spend, you also cannot do away with the IT requirements. You need to operate it well and also spend it in a most optimal way. We help in making better use of the money available by reducing the operations cost and improve efficiency. When people have too much money, then they would look at subscribing to larger players and throwing more hardware at a solution, and not optimizing things. When you have a shortage of money, that is when you start looking at where can I now save. We are in the business of saving that money for you. We feel this is a good market for us to be in," he asserted.

Appnomic will use the funding from NVP to strengthen its existing market presence, expand into the US market, and further build out its innovative product and service offerings. "The demand for highly automated, IMS is on the rise, and the timing of this financing couldn't be better as we expand our company and offerings and address this rapidly expanding market," he added. "We are also looking at the the kind of reach we get with this funding with a lot of players in the market in the US.," Padmanabhan said.

Headquartered in Bangalore, Appnomic Systems,  presently has operations in India, Middle East and Africa.