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Apple topples Nokia in smartphone wars

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CIOL Bureau
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NEW YORK, USA: Apple has toppled Nokia to become the world's number one smartphone seller. In its second-quarterly results on Thursday, the Finnish cellphone company reported shipment of 16.7 million smartphones. But during the same period Apple shipped 20.3 million iPhones, the Cupertino, California-based company had announced in its quarterly results on Tuesday.

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According to the analyst firm International Data Corporation (IDC) which tracks information technology markets, Nokia now accounts for just 16 per cent of smartphone sales globally - down from 37 per cent last year.

However, Nokia still continues to dominate the basic-feature cellphone market even though Samsung is now breathing down its neck in that market also.

In both smartphone and basic-feature cellphone markets, Nokia's share of the global market has slipped to 25 per cent from 34 per cent a year ago.

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"These disastrous results show how quickly bad a business can become for a company that does not understand the trends ahead of competitors or is too slow to react to those trends, in a such fast moving industry,'' says the IDC as quoted by mobiletoday.

Nokia bleeding on all fronts

"Nokia is bleeding on all fronts. On the smartphone segment its portfolio is not attractive in terms of user experience, ecosystem and even price. Since the company started struggling in 2009, a price differentiation strategy was pursued to keep volumes high, but even this is not working anymore. Consumers can already find better Android devices at lower prices than Nokia smart devices.

"This could even get worse in the next quarters as Apple is rumoured to be launching a cheaper iPhone in September. If this is true, Nokia will continue losing market share until the new platform from Microsoft is fully deployed. From the feature phones perspective, the high volume driver for Nokia, the situation won't get any better,'' according to the analyst firm.

The only hope for Nokia to reverse its decline now lies in the new Microsoft Window Phone 7 platform it is adopting from next year as its main smartphone strategy.

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