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Apple pushes BlackBerry to 3rd spot in US

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CIOL Bureau
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TORONTO, CANADA: There is more bad news for slipping BlackBerry maker Research In Motion (RIM). According to the latest smartphone market data, BlackBerry is at third place as Google Android and Apple iPhone have further increased their share in the US, with the fist and second slot respectively.

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Market research leader ComScore reported Tuesday that Google Android devices have carved out as much as 38.1 per cent of the market share during the past three months.

During this period ending May, Google Android ranked as the top operating system with 38.1 per cent of US smartphone subscribers, up 5.1 per cent, ComScore said.

Apple bumped BlackBerry from number two position with 26.6 per cent of the market share, up 1.4 per cent.

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BlackBerry was relegated to the third rank with 24.7 per cent, slipping 4.2 per cent during the period.

The share of Microsoft also shrank to 5.8 per cent, down almost two per cent, the report said.

In its precipitous fall in the American smartphone market, BlackBerry has lost its top position in a matter of months. Just last October, it was the top-seller with a market share of more than 33.5 per cent.

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By January, its share had fallen to 30.4 per cent. Since then, it has been all downhill for RIM. With its aging handset line-up expected to be replaced only next year, the BlackBerry company, based at Waterloo near Toronto, has little chance of bouncing back.

RIM stock lost more than 50 per cent since January

On the Toronto stock exchange, RIM stock continued to hover around $27, sliding 46 cents Tuesday. The stock has lost more than 50 per cent of its value since January and is at its lowest in six years.

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RIM is currently valued at about $14 billion, down from $83 billion in June 2008 when its stock touched the $150-mark.

In the handset market, RIM was pushed to the fifth slot (by Apple), with its share shrinking to 8.1 per cent from 8.6 per cent three months ago. Apple gained 1.2 per cent to control 8.7 per cent of the handset market.

Samsung remained the topper in the handset market, with a share of 24.8 per cent, followed by LG (21.1 per cent) and Motorola (15.1 per cent).

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