Apple to focus on home segment

BANGALORE, August 24: Apple
Computer International plans to increase channel partners for iMac in
India and target the home segment. Announcing the startegy for iMac, Apple
Computer International managing director (India and SAARC countries) Naren
Ayyar said, "iMac is not just any computer. With its Internet
capabilities and ease of use for homes, iMac is more of a consumer
product."

For this purpose, Apple is doubling its 50 channel partners shortly. In
the first phase, Apple is appointing new channel partners in 14 metros,
second phase is targeted towards all state capitals and rest in the third
phase. Presently in India, Apple has 35 dedicated Mac service providers
and 60 authorized resellers in India. Also in its aggressive plans to
increase the sales of iMac, Apple is partnering with Cyber Cafes where
people can use iMacs with other systems. Meanwhile, Apple is planning to
introduce mobile Cyber Cafes with iMacs for housewives.

Recently, Apple introduced `Test byte the Apple' programme for homes in
South Delhi. Under this, consumers are allowed to take iMac’s to their
home for seven days and use it at no cost. This scheme is currently
available for credit card (gold) holders in Delhi and is being implemented
as a pilot programme. Mr Ayyar is planning to extend this programme to
other parts of Delhi. He said, "`Test byte the Apple' is currently
being implemented as a pilot programme in South Delhi, we have received an
overwhelming response for this, shortly this will be extended to other
parts of Delhi."