Apple acquires sleep tracking firm Beddit

Apple has acquired sleep tracking hardware and software company, Beddit for an undisclosed amount. Though the specifics of the details aren't out as yet, Beddit has updated the privacy policy on its website to announce the acquisition and note of a privacy policy change- "Beddit has been acquired by Apple. Your personal data will be collected, used and disclosed in accordance with the Apple Privacy Policy."

Beddit was founded in 2007 and has received about $3.5 million in funding. The Finland-based company sells a $150 sensor strip that can be placed under bed sheets and transfers slumber-related information to an iPhone, iPad, or Apple Watch for analysis. The accompanying Beddit app can tell users how long they slept and breaks down your night into categories such as "restless sleep," "snoring" and "awake." Like the Apple Watch, it also provides heart rate data to an iPhone.

Beddit has retained a customer support contact on its website, suggesting that the customer experience will not change. Our guess is that Apple isn't so much interested in the hardware as in the sleep tracking technology.

With watchOS 4 likely to be unveiled later this year, it’s possible that sleep tracking in some form might be included.