Apalya powers BBC World News

DELHI, INDIA: BBC World News the BBC's commercially funded international 24-hour news and information channel will now be available on Photon TV Service as a result of a partnership with Apalya technology.

A press release quotes PV Shyam, Director, Distribution and Development, South Asia, BBC Worldwide, India,“BBC World News currently reaches more than 21 million homes in India. As a result of our partnership with Apalya, we are delighted to broadcast on the mobile TV platform which would increase our audience reach even further.  The BBC is always looking at newer platforms to showcase our first-rate news and information content, with Photon TV Service we are happy that new audiences will now be able to access the channel.

“Demand for Mobile TV is picking up pace in the country and the government has also recognized this recently and has been very supportive along with the major telecom and internet players. Our leadership and credibility in the space is therefore also naturally being recognized as this partnership with BBC World News suggests,” opined Mr. Vamshi Krishna Reddy, Co-founder, Apalya technology

Apalya’s roadmap includes producing Mobile exclusive programming and personalized entertainment into the hands of a Mobile User.