Ansys gears up to tap potential of India

BANGALORE, INDIA: Ansys India, a subsidiary of Ansys, Inc., a major player in the field of engineering simulation, today said that simulation technology has huge possibility in an emerging country like India, and it is not confined to hi-tech areas like aviation, automobiles and defence only.

“Like hi-tech areas, simulation has a role to play in the quite ordinary thing in the grassroots level like the designing of a water pump or a modern bullock cart,” said Yves Dehouck, regional sales director for ASEAN, Australia and India and channel director Asia Pacific, Ansys, Inc.

Speaking to the media on the sidelines 2010 Ansys India Conference here, on the theme 'Smart Simulation for Smart Products', he said the economy of India is based on the presence of world-class companies as well as growing innovative companies, which promises a bright time for simulation technology.

During the conference, the company also announced channel partnerships with Bangalore-based Entuple Technologies and Pune-based ATeN Systems and Technology. Ansys said these tie ups will allow it to broaden its reach in India as well as to serve customers and prospects efficiently and effectively.

The conference also coincided with the 40th anniversary of Ansys, which has been present in India for the last two decades. More than 1000 Ansys users attended over two days of the conference.

Commenting on the event Gautam Dutta, country manager - Sales & Support, Ansys India said, “We crafted the 2010 Ansys India Conference to inspire those who are strategically focused on solving complex engineering simulation challenges. The success stories presented by attendees show how world-leading companies are using our technology to achieve innovation and push the envelope of conventional product designs.”

Observing that the company's growth in India is great, and also Simulation Driven Product Development is key for designing and developing the smart products and processes, Dutta added that the company faces the challenges of increasing the awareness of investors about simulation technology and also to have a product development strategy among product developers.

Moreover, the ability of fresh engineers to have the quality of readiness is an issue, he said. In order to address this, Ansys has launched many initiatives and has tied up with many educational institutions. The company has over 32,500 university seats.

Also a major chunk of the company's global R&D happens in India and it wants to further strengthen it in the coming times. While it has nearly 600 R&D people globally, more than one-third is from India and the company with a turnover of over $520 million, spends nearly $100 million on R&D.

Apart from private firms Ansys also does research for government agencies, but the officials refused to divulge the details owing to the sensitivity of the areas of research and the non-disclosure agreement with these agencies.

Dr. Dipankar Choudhury, VP — product strategy and planning, Ansys, said that in the modern times, simulation technology is used for people's comfort. “Its use is wide, from the seating arrangements in a bus to the impact of a person's sneezing in a flight on fellow passenger, it has immense possibility,” he said.

As the company is planning to expand in India, it is looking forward to enter into new areas and use the potential of simulation. Maybe tomorrow we will see simulation being used to improve civic amenities to agriculture in the country.