Ansmann to introduce batteries in India

R Jai Krishna

NEW DELHI: Ansmann Energy, a Germany-based company with focus on development, production and distribution of charging and power supply technology, is all set to enter the Indian market.

Eric Cheung, general manager of Ansmann Far East (MCO) Ltd, said that the company was optimistic about entering the Indian market, with the country witnessing phenomenal growth in the telecom and IT industry.

“The market potential for mobile and laptop batteries in India is huge. We would be introducing our own brands in the coming months with a two-year warranty. These batteries would be compatible for all brands of mobiles and laptops,” he told CyberMedia News here.

“The demand for portable power is increasing with newer products such as iPods are getting popular. Keeping this in mind we will also be launching pocketsize chargers too,” he said.

Stating that Ansmann was bullish about the Indian market for the next three years, Cheung said his company would adopt a pro-active approach for marketing in the B and C cities first before entering the metropolitan cities.

“Initially, we aim to capture 30 per cent of the mobile battery market by end-2007,” he added.

© CyberMedia News