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Follow UsNEW DELHI, INDIA: InMobi has announced its Mobile Insights Report — Asia Pacific Edition April 2011, reporting a 10 percent increase in the Asia Pacific mobile ad market from January to April 2011.
Following the global trend, Android surpasses iPhone OS impression share in Asia Pacific for the first time, capturing 9.5 percent share of regional ad impressions said a company release.
Key Asia Pacific findings include:
* Asia Pacific mobile impressions on the InMobi network surpass 18 billion monthly impressions, growing 10 percent from January to April 2011.
* Advanced phones still dominate the market with 76 percent share of ad impressions.
* Android reaches 1.7 billion impressions to capture 9.5 percent share of impressions, gaining +4.3 share points in just 3 months.
* Nokia remains the dominant mobile device manufacturer in the region, controlling 49.9% of the mobile ad share in the market.
* India (41.6 percent), Indonesia (25.2 percent), and Vietnam (9.1 percent) represent the greatest portion of mobile impressions in Asia Pacific on the InMobi network.
Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, said, "Following the global smartphone revolution, 'in-application' advertising continues to outpace mobile web ad growth. With a large global contingent of mobile app developers for iOS, Android and now Windows Phone 7, these developers represent an invaluable part of the mobile ecosystem."
"Developers are among the most influential individuals in the future of the mobile market and their products will shape the future of mobile advertising. The landscape will be very interesting to watch over the next year as many developers began to focus on mobile web apps to help alleviate device and platform fragmentation issues," added Lamberti.