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Android dominates app route for MakeMyTrip

Crosses four million app downloads across mobile platforms

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Pratima Harigunani
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NEW DELHI, INDIA: MakeMyTrip.com, an online travel company, announced that it has crossed four million app downloads across mobile platforms – Android, iPhone, Windows and Blackberry.

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With this, the company claims that it has become the first Indian OTA to reach this milestone. The Android platform leads the app downloads tally for MakeMyTrip, followed by iOS.

Commenting on the Company’s mobile focus it added, “The mobile platform is especially significant in the Travel category since it fulfills the promise of an always-on device with the always-connected traveller, providing service-providers the opportunity to deliver utility, convenience and superior customer experience. With growing dependency on smartphones, more and more people are turning to mobile to plan and book their travel. The success of the MakeMyTrip travel app with over over million downloads is a testimony to this trend. Not only is booking on mobile extremely safe and convenient, but our mobile apps are specially designed to operate even in flaky network conditions. This means that the chances of finding a good deal on mobile and successfully paying for it is higher (and faster) than in the web browser.”

MakeMyTrip is focusing on delivering a superior experience to all mobile users regardless of channel of access and Pranav Bhasin, Head – Mobile Products, MakeMyTrip.com elaborated on the app features, “We are the only OTA in India to offer full-service booking apps across mobile platforms – iOS, Android, Windows and Blackberry, besides a HTML-optimized touch site. The user experience on both Android and iOS platforms is delivered through native apps that provide a smoother user experience, increased personalization and faster access to relevant information. Travellers can check for real-time flight schedules, access e-tickets and vouchers, check flight status and search and book hotels in case of last-minute delays. Further, the app makes the entire travel-booking experience easier and seamless. It offers add-ons such as auto-filling the airport nearest to the user’s GPS location and saving flying preferences to reduce time and effort for future searches.”

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