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And the best ATM project award goes to?

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CIOL Bureau
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CHENNAI, INDIA: India’s second largest private bank, HDFC Bank, and its technology partner, NCR Corporation have won two prestigious awards at the 2010 Asian Banker Technology Implementation Awards for the best ‘Multi-channel capability’ project and the best ‘ATM Installation and Management Solution’, rising above 60 competitive submissions this year. 

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A press release tells that HDFC Bank and NCR were honored with ‘Multi-channel capability’ award for the innovative use of the NCR APTRA eMarketing solution by HDFC Bank to communicate with it’s customers and prospects in coordinated fashion across the Internet, eMail, Mobile, Call Center and ATM channels. HDFC Bank and NCR were also honored with the best ‘ATM Installation and Management Solution’ award for HDFC Bank’s innovative use of the NCR APTRA eMarketing solution to improve customer service, reduce ATM transaction times, reduce operating costs and establish new revenue channels through the ATMs. 

HDFC Bank’s campaigns using NCR APTRA eMarketing showed compelling results: the targeted marketing campaign and cross selling of financial products recorded significant gains, to a response rate of 70 per cent and conversion rate of 20 per cent. In addition, important cost savings were realized through use of ATM and eMail channels for regular customer communications. Based on an estimated volume of 100,000 messages per month, the bank saves nearly $50,000 each month in paper mailing charges.

“With NCR APTRA eMarketing, HDFC Bank customers can now receive a personalised experience at their channel of choice. By personalising their ATM transactions with their language preferences, fast cash amount, favourite transaction and receipt options, customers have experienced a 40 percent faster experience at the ATM. The multi-vendor and cross channel capability of the software helped reduce cost and improve operational efficiency” said Rajeeb Chatterjee, SVP - ATM, Net and Mobile Banking, HDFC Bank. “We are delighted to receive The Asian Banker Technology Implementation Award, recognising our work, backed by NCR’s technology, to build market share and create competitive advantage.”

“NCR’s constant endeavor is to assist our partners, helping them make their customers’ banking experience more convenient and efficient and to help partners like HDFC Bank improve their bottom lines.” said David Miller, NCR regional vice president for South Asia Pacific. “NCR thanks the Asian Banker Technology Implementation Awards for honoring us for our work with HDFC bank.”